2018 Live Video Streaming Benchmark Report

Learn how business strategies for live video are evolving.

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2018 Live Video Streaming Benchmark Report

In the fall of 2017, IBM and Brandlive partnered to conduct a survey evaluating the state of live video streaming in today’s marketplace and making projections for 2018. The survey included over 200 respondents, with approximately a third coming from retail companies and brands selling physical products. The data also showed that more companies will be live streaming in 2018 than ever before, with those already leveraging live video increasing their use. Download the document to view detailed statistics on the state of live video streaming for business.

The research sought to answer such questions as:
• Are budgets for live streaming going up or down?
• How important is live video for marketing in 2018?
• What ROI or business results are expected from using live video?
• What are the desired benefits for live streaming in 2018?
• What are the common use cases for live video in 2017?
• How are use cases for video going to change in 2018?

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