Marketer's Checklist for Live Video

A straightforward guide for live video marketing.

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Marketer’s Checklist for Live Streaming Video Success

What goes into producing a successful live interactive streaming video event? That’s what you’ll uncover in the following pages. Whether you’re evaluating live streaming video or have already decided to use it in your marketing mix, we think you’ll find this checklist helpful.

Read on to learn:

  • When to use live streaming video
  • What features to look for in a platform
  • How to plan content for events
  • What equipment you’ll need
  • How to promote your events
  • How to build out a timeline
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"We are really ramping up our digital strategy. We want to innovate, and we know live video can generate social traction. No golf brand has done interaction like this before and we’ll keep going as long as the questions come in."
Ryan Lauder
Director of Digital Strategy, TaylorMade
GoPro, Levi's, ebay, New Balance, Cabela's, Ace Hardware, Walmart, The North Face
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