PORTLAND, Ore. — Oct. 20, 2014 — Brandlive, a web-based live video + social + e-commerce platform, today announced that Buddy Valastro from TLC’s Cake Boss will host an interactive broadcast to demonstrate holiday baking tips, answer viewer questions and sell in-stream on Brandlive. The hour-long live video, Holiday Baking Live with Cake Boss, will be broadcast online and on Facebook on Wednesday, Oct. 22 at 8 p.m. EDT.
“The Brandlive platform offers us the unique opportunity to leverage the on-air talent and high energy of Buddy Valastro in promoting Cake Boss Baking products, and providing his large fan base with special access,” said Jason Marrone, Senior Director of eBusiness at Meyer Corporation U.S., which offers the Cake Boss brand in partnership with TLC.
During the Brandlive, Valastro, his daughter Sofia, and Gabrielle Parisi of Carlo's Bakery will demonstrate decorating tips and tricks for Halloween, Thanksgiving and Christmas, using various items from the Cake Boss baking line. Viewers will be able to actively participate by directing questions and comments to all three via a live chat feature. Consumers interested in buying the Cake Boss-branded merchandise used in the demonstrations can hit a “Buy Now” button embedded in the interface for an immediate purchase. Since the Brandlive will be simulcast on the Cake Boss Facebook page, viewers will be able to buy products in-stream on Facebook as well.
“The upcoming Cake Boss Brandlive event is a perfect example of how marketers can enhance the effectiveness of celebrity product endorsements and demonstrations,” said Brandlive CEO Fritz Brumder. “Allowing the viewer to actually engage with the celebrity enhances the authenticity of an e-commerce experience.”
The broadcast will originate from the official Cake Boss baking facility at the Lackawanna Center in Jersey City, New Jersey. You can register for the Brandlive and be entered to win free Cake Boss baking products at http://bit.ly/CakeBossLive. Or you can view the Brandlive on Oct. 22 at 8 p.m. EDT at http://live.cakebossbaking.com/ or https://www.facebook.com/CakeBossBaking/app_190322544333196.
About Brandlive, Inc.:
Brandlive, Inc. provides a web-based live video + social + commerce software platform embraced by major brands to conduct interactive online product training, marketing and e-commerce events. The innovative platform enables brands to scale their best product experts directly to global online audiences. Customers such as GoPro, eBay, Levi’s, Rockwell Tools, adidas and Nautilus use this solution to launch products, increase e-commerce sales, create innovative live marketing programs and conduct more cost-effective sales training. Brandlive, Inc. is based in Portland, Oregon and can be found at www.yourbrandlive.com.