Back to In the News

Sports, Inc. Launches Live Video Program Via Brandlive

Brandlive, the live video platform for brands and retailers, and Sports, Inc., one of the largest and most diverse sporting goods buying groups in the U.S. and Canada, have announced the launch of a live video training and sales program for over 500 Sports, Inc. members.

Sports, Inc. will use the Brandlive platform to launch new products, train its members around the country on new inventory and opportunities, and provide special purchasing opportunities exclusively for its members through interactive live and on-demand video. Brandlive will work with the Sports, Inc. team to align key vendor partners with the opportunity to create content, which will live on the Sports, Inc. library pages and be accessible to the member base – both live and on-demand.

“Maintaining the focus of over 700 independent dealer locations across the country is a challenge,” said Andy Eames, Director of Outdoor Sports at Sports, Inc. “The opportunities this partnership creates for both our membership and vendor partners has huge potential for our vendors to interact and deliver their message firsthand and in a live format, directly to our membership across the country. We’re excited to begin working with the Brandlive team.”

“Working with Sports, Inc. is a terrific opportunity for Brandlive’s vendor partners to deliver meaningful and relevant product training and information to the vast Sports, Inc. member network of independent retailers in real time,” added Dustin Edwards, Sr. Director of Audience Partnerships at Brandlive. “This program allows Sports, Inc. and their vendor partners the ability to easily and cost efficiently deliver content to their member base that, historically, can be a challenge for independent retailers across the country and in Canada.”

The Brandlive platform has powered over 10,000 events for brands and retailers, and brings together the critical elements of an optimal live and interactive experience: live streaming at scale, rich merchandising and eCommerce, robust audience interaction, and a complete event registration system.

Representatives for both Brandlive and Sports, Inc. are available to respond to press inquiries related to this partnership.
Share to Facebook Tweet It Share to LinkedIn More...