PORTLAND, Ore. — March 1, 2016 —Survey results released today by Brandlive shed new light on how executives from consumer product brands and retailers use and value live streaming video for their business. Specifically, the use of live streaming video is becoming a key way for businesses to foster engagement and collaboration with employees and consumers alike.
Many digital marketing experts are predicting that live streaming video will be a key trend for companies in 2016. This study, however, is the first to establish benchmark data about how brands are using live video, how important it is, who they are turning to for help, and the perceived benefits and barriers.
The research results come from a 15-question survey answered by more than 200 executives between December 2015 and January 2016.
Among the key findings:
“Based on the survey results, it’s clear that many consumer product brands and retailers are exploring live streaming video as a new digital communication channel,” said Steve Gehlen, a vice president at Brandlive. “With live video, they are interacting with their employees, partners and consumers in a new way that is authentic, engaging and scalable.”
For more information and complete results from the survey—including many additional insights, 15 charts and two cross-tabs—download the 10-page Research Report from Brandlive at http://yourbrandlive.com/research.
About Brandlive, Inc.
Brandlive, Inc. provides a cloud-based live video + social interaction + product merchandising platform used by top brands and retailers to conduct interactive online product training, marketing and eCommerce events. The platform enables brands to scale their best product experts directly to global online audiences. Customers such as GoPro, Levi Strauss, adidas, REI, Pottery Barn, and Rockwell Tools use this solution to launch products, increase eCommerce sales, create innovative live marketing programs, and conduct more cost-effective training. Brandlive, Inc., is based in Portland, Oregon, and can be found at http://www.yourbrandlive.com.