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HTI Buying Group to Launch Brandlive Video Training Program

Brandlive, the live video platform for brands and retailers, and the Housewares Training and Information Buying Group (known as HTI) have announced the launch of a live video training and sales program for HTI’s 125+ independent housewares retailers.

HTI, which provides information and resources to its members as a means of improving sales and profits, will use the Brandlive platform to conduct live virtual product training and promo opportunities to HTI retailer managers and associates. Brandlive will work with the HTI team to align its key vendors with the new program, beginning with initial training webcasts through the remainder of 2018 before launching its broader training initiative in 2019.

“The ability to rapidly scale training resources will enable our retailers to significantly improve sales through live, interactive training,” shared Karen Skalicky, VP of Member Services at HTI. “We’re looking forward to kicking off this video training program with Brandlive, and seeing what we can accomplish together.”

“The HTI Buying Group is truly a leader in the industry, since it recognizes that this kind of technology is instrumental in telling the product story,” added DJ Widmer, Sr. Director of Business Development at Brandlive. “As every market gets more saturated, the need to train retailers and distributors has never been more paramount, and HTI clearly understands that.”

The Brandlive platform has powered over 10,000 events for top brands and retailers, and brings together the critical elements of an optimal live and interactive experience: live streaming at scale, rich merchandising and eCommerce, robust audience interaction, and a complete event registration system.

Representatives for both Brandlive and HTI are available to respond to press inquiries related to this partnership.
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