Brandlive, the omni-channel live video platform, has announced the rollout of its new mobile app. The app makes it easier for brands and retailers such as adidas, Cabela’s, The North Face, REI, and others to go live to their audiences with increased agility and flexibility. Built on the needs and requirements of sophisticated marketers, the platform is helping to shape the way live video efforts are managed and reported on, for both public and private events.
Additionally, Brandlive partnered with IBM Cloud Video to better understand how marketers intend to incorporate live video into their 2018 marketing strategies. Early results show that 67 percent of those surveyed are taking live video beyond social platforms, leveraging it across their enterprises for training, sales meetings and corporate town halls, as well as consumer events.
"GoPro's education team operates in a fast-paced world, often in remote places," shared Chris Naegele, GoPro’s Director of Global Education. "The new Brandlive mobile app opens up some new possibilities on how we connect with our partners by giving us more freedom on how and where we can go live to get them the education they need. We use our GoPros to broadcast 99% of the time, but now that we don't need a computer, we have that much more flexibility."
"We are so excited for Brandlive’s mobile app. At Cabela’s we are hosting an average of 300 live events per year, including internal trainings for our North American retailers," said Dustin Edwards, Learning and Development Manager for Cabela’s. "Live video has become part of the fabric of how we communicate; we’ve seen the performance of our product lines change on a dime when we use a combination of live video and product experts for training. The Brandlive mobile app will make it that much easier for us to connect with our internal and external audiences in the most authentic, cost effective, and beneficial way."
"We gave the new Brandlive mobile app a test-drive immediately after it appeared in the app store, and were impressed with how effortless it was. The app worked flawlessly and was really intuitive, even for non-video experts like myself," added Sales Operations Manager Brian Mastrofino from Superfeet.
The Brandlive mobile app includes the following features for brands and retailers:
- Mobile broadcasting: Simply log in and go live from any mobile device on your brand’s owned and operated channels and apps.
- Public/private events: Broadcast internal and external events for increased use cases and ROI.
- Simulcasting to social channels: Broadcast to Facebook, Twitter and YouTube, sharing and tracking events on any major platform.
- Training: Allow internal or external audiences to take quizzes and courses for product trainings or promotions.
- Watch videos: Watch live or on-demand videos at any time.
- Discover: Find live video events produced by the brands you follow.
- Training courses: Participate in classes and trainings from anywhere and at any time.
"Our goal at Brandlive is to make live video as accessible as possible to the brands and companies that we work with. In the past year, we have seen our customers using live video across their entire enterprises, for everything from town halls, product launches, sales meetings and consumer tent pole events," said Fritz Brumder, CEO of Brandlive. "The new Brandlive mobile app will make it even easier to broadcast live video experiences across owned and operated channels and then distribute them across social media platforms, all from the palm of your hand."
More information is available here: www.brand.live/mobile
Brandlive provides an omni-channel live video platform for brands and retailers who use it for training, marketing and eCommerce events. The end-to-end live video platform enables brands to connect their best product experts and influencers directly to global digital audiences, who can then interact with those experts. Customers such as GoPro, The North Face, REI, eBay, Walmart and Cabela's use Brandlive to launch products, increase eCommerce sales, create innovative live marketing programs and conduct more cost-effective internal events and training. Brandlive is headquartered in Portland, Oregon. For more information, please visit www.brand.live