This is the third blog post about our 2018 Leaders in Live video case studies. Check out our first posts about Backcountry.com and Saucony!
Each year, we send a team out into the field to learn from our partner companies that are successfully using live video, and capture their stories (on camera, of course). This series, titled ‘Leaders in Live’, gives brands and retailers a unique opportunity to share how they’re modernizing their organizations using Brandlive’s live video platform, and describe what they’ve achieved as a result.
Popular car rack brand Yakima needed to reach the thousands of dealers that want to carry its products. Realizing that live video could make it possible to reach all of its dealers, retailers and associates, Yakima turned to Brandlive.
Find out why leveraging live video to scale its product training to dealers like Toyota was an integral move for the automotive brand: