This is the second blog post about our 2018 Leaders in Live video case studies. Read the first post about Backcountry.com here.
Each year, we send a team out into the field to learn from our partner companies that are successfully using live video, and capture their stories (on camera, of course). This series, titled ‘Leaders in Live’, gives brands and retailers a unique opportunity to share how they’re modernizing their organizations using Brandlive’s live video platform, and describe what they’ve achieved as a result.
Saucony was looking for a way to communicate with its retailers, since it was next to impossible to reach them all in person. Rather than flying Saucony’s field marketing representatives and product experts all around the country to train the retail partners, the footwear brand opted to use live video to make sure every retail associate was up to speed.
Learn more about the success Saucony achieved through utilizing live video:
To see other examples of companies that are successfully using live video and Brandlive, check out our other Leaders in Live video case studies here.