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Companies That Are Successfully Using Live Video: Backcountry.com
Shana Bloom | 07.09.2018
Each year, we send a team out into the field to learn from our partner companies that are successfully using live video, and capture their stories (on camera, of course). This series, titled ‘Leaders in Live’, gives brands and retailers a unique opportunity to share how they’re modernizing their organizations using Brandlive’s live video platform, and describe what they’ve achieved as a result.
We kicked off this year’s series of video case studies with Backcountry, one of the leading online retailers for outdoor gear and apparel. Last winter,
Backcountry put a spin on its annual Holiday Gift Guide
, and livestreamed eight segments featuring its well-known partner brands: The North Face, Black Diamond, Arc’teryx, GoPro, Danner, Yakima, Smartwool, and Mountain Hardwear.
See what happened when Backcountry incorporated live video into its biggest seasonal marketing event, told by Backcountry’s Nicole Sumner and Black Diamond’s Jerry Hicks:
To see other examples of companies that are successfully using live video via Brandlive, check out our other Leaders in Live video case studies