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The Case for Ongoing Employee Training and Development

Employee learning and development in actionWhen it comes to employee training and development, it’s not uncommon for companies to stick to the minimum. After all, who has the time and money to implement anything beyond an initial week of onboarding?

And yet, while dedicated employee education may put additional stress on a company budget, the lack of proper training is guaranteed to put additional stress on workers who don’t have the tools they need to execute, and/or those who simply want the opportunity to learn and grow in their field.

This isn’t new information. Research shows that if your employees believe they are learning and growing within your company, you are less likely to lose over 60% of your workforce within 4 years - and the cost of training your employees is nothing compared to the expense of high turnover.

To be clear, we’re not advocating for one-off training sessions; the key to increased profitability, higher employee retention, and a more informed workforce comes in the form of continual, long-term training.

Keep reading to find out why ongoing training works better - especially when done using the right video platform - and how you can implement it for your team:

1. If information isn’t regularly enforced, your employees will forget it.

Think back to your own onboarding. Do you remember all of the policy details, training initiatives, and company messaging you were trained on?

I’d venture a ‘probably not’, but that’s okay - you wouldn’t be alone. Research from SAVO Group shows that on average, employees forget 65% of training material within a week. 6 months later, that number increases to 90%. And according to the popular ‘Forgetting Curve’ model, the longer it’s been since you were exposed to specific information, the longer it takes for you to relearn it.

Employees are far more likely to retain valuable information that is consistently reinforced through repetitive use and ongoing training. But that doesn’t mean you have to resort to long, drawn-out, classroom-style education, or waste company budget on flying your remote employees in for each training. Modern training tools like video learning platforms make it easy to broadcast regular training sessions that can be accessed from everywhere, made available on-demand for repeat viewing, and cut into smaller segments to easily access specific information.

2. Products, services, and policies get updated constantly.

Speed-to-market has never been faster, and products have become increasingly complex as companies compete to stay relevant. It is, therefore, more difficult than ever to keep your employees, partners, and distributors up to date on the most accurate information.

This might be the reason that 33% of workers say their employee training and development is out of date. (Of course, it’s not just training - everything from corporate policies to employee handbooks are often outdated, despite the fact that experts recommend an annual refresh even if no major changes take place).

Consistent product and policy training for your employees keeps them informed and equipped to succeed, so it’s important to use a training tool that makes it easy to swap new content in and out. Using a video platform like Brandlive allows companies to regularly train their teams on rapidly changing product features, and ensures that everyone gets the same critical information at once.

3. Your employees are begging for additional training and development.

A 2019 survey from CNBC points out that beyond a pay raise, the thing workers want most from their employers is additional training and learning opportunities - even more than increased flexibility and PTO.

This is great news for companies, since employees that desire the ability to grow and develop while on the clock are incredibly valuable. Not only are they showing a commitment to work hard and improve, they’re essentially asking you to train them on the skills and information that best suit your company goals & bottom line. It should go without saying that if you have employees that are asking for regular training, that interest should be met with enthusiasm and action.

An important thing to note is that we’re only a few years away from millennials making up 75% of the entire workforce - and this is a group that vastly prefers video learning over more traditional methods. Consider empowering your employees with video training that allows for self-paced learning, mobile viewing, and digital interactivity. If your company is focusing on employee development and training, this is the group to invest in.

[Read: Training Millennial Employees is Easier Than You Think]

4. You don’t have to get through everything all at once.

When we refer to ongoing training and development, the last thing we’re advocating for is weekly, mandatory 2-hour sessions. We’ve talked before about how traditional sales meetings are failing and should be swapped out for shorter, intentional ones - and the same ideology applies to training.

A major benefit of continual training is that there is no rush to get through everything in one sitting. For instance, if you’re conducting skills training, a weekly 20-30-minute video session keeps information top of mind without taking over the workday. Plus, holding these sessions over video makes it possible to upload prior trainings into libraries, for easy access and long tail viewing.

[Read: Traditional Sales Meetings Are Failing]

5. Improved training leads to increased ROI.

It should be clear by now that if you can better equip your teams with timely product information and ongoing skills development (not to mention the ability to adapt to disruptive industry changes and technology advancements), your bottom line is bound to improve.

But simply conducting live video trainings might not be enough to make an impact on your ROI. Making prior trainings accessible is just as important as delivering them on a regular basis... if not more so.

Imagine what would happen if your team had near-instant access to the critical information your organization relies on for success. Video libraries of past CEO presentations, videos of sales managers reviewing best practices, videos of the most up-to-date HR policies, you name it. How much more effective would your entire company be if your employees could quickly access and utilize that information on a daily basis?

If it typically takes 8 months for a newly-hired employee to reach full productivity (or between 1-2 years, by other accounts), that is more than enough time for the information they learned on day one to change and evolve. Having a video repository of the most up-to-date product, skills, and company information directly equates to informed, confident employees that can sell and market your product exactly the way you intended.


Don’t press pause on employee training and development

We understand how busy it can get in the office, and how sensible it can seem - in the moment - to put off the training process for a bit, or to just skip it entirely.

But in the long run, skimping on employee training and development is bad for business. At a time in which “Always Be Learning” might be considered the new model for employment and market viability, stunting the growth of your workers will leave you with ill-equipped employees who are probably looking for better opportunities.

This is exactly why companies like GoPro, The North Face, and Sherwin-Williams rely on Brandlive’s video-first training platform to train employees and partners. Since we know just how much work it can be to implement new programs and software, we specifically built Brandlive to be just as lightweight and intuitive as it is effective.

So instead of trimming (or ignoring) your training regimen, let Brandlive help. Connect with us today!
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