We are excited to publish the results of a 15-question survey we conducted to help establish some benchmark data about how executives from consumer product brands and retailers use and value live streaming video for their business. Over 200 executives responded to the survey in December and January.
The data and insights in our findings are not available anywhere else. We knew the right questions to ask based on our experience helping over 100 brands conduct over 4,000 branded live streaming video events on our platform over the past several years.
Based on the survey results, it’s clear that many consumer product brands and retailers are exploring live streaming video as a new digital communication channel. With live video, they are interacting with their employees, partners and consumers in a new way that is authentic, engaging and scalable.
For more information and complete results from the survey—including many additional insights, 15 charts and two cross-tabs—download the 10-page Research Report at http://yourbrandlive.com/research.