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7 Ways to Drastically Improve Internal Communications
Shana Bloom | 07.17.2019
As the number of employees working remotely continues to increase, keeping everyone fully informed and up to speed via emails and chat is an industry standard - but relying solely on written communication has its pitfalls. Emails are a workplace necessity, but when people receive a hundred in a day, you’d better believe that some critical information is getting skimmed or ignored. Not exactly the most effective way to communicate key ideas and updates, if we’re being honest.
Instead, the right video platform can go a long way in supplementing text-heavy internal communications, from individual skills training to company-wide product updates. Here are seven simple ways video can help you streamline content to your employees:
1. Employee onboarding
research from Glassdoor
, a strong onboarding process improves new hire retention by 82% and productivity by 70%. Unfortunately, it’s not uncommon for companies to stick new hires with minimal introductions and outdated PDFs.
Video is one of the simplest ways to ensure that your most essential policies and procedures are delivered in a straightforward and digestible way. Nowadays, being able to quickly produce high-quality videos is simpler and more affordable than ever, with no expertise required. And maintaining a strong video library of interactive and engaging onboarding videos keeps information current, is easier for new (read: overwhelmed) employees to consume, and enables employees to continue accessing content for reinforced learning.
Important note: While training starts at onboarding, it should continue
throughout the entire employee life cycle
. Video can help with that.
[Read: The Case for Ongoing Employee Training and Development]
2. Basic skills training
Job-related soft skills seems to be a common area where employees fall short. In fact, a
survey of nearly 300 hiring managers on LinkedIn
showed that 59% said soft skills are difficult to find in potential candidates. Not ideal, given that
93% of employers
say that they are essential to success in the modern workplace.
If soft skills are difficult to teach in general, they’re nearly impossible to teach via printouts and PDFs - but employers clearly place value on them. Video is a far more powerful way to demonstrate overviews and examples of the soft skills integral to success within your organization. Adjusting your skills training strategy to include demonstrative video gives employees the chance to refine their skill set in a way that’s interactive and repeatable.
3. Product announcements
Look no further than
to see this communication strategy in action. Whether you’re rolling out new products to your internal team or to consumers (or both), giving the broadcast advance care and attention makes a world of difference.
Outside of seeing it in-person, video is the only way to truly convey the excitement of a new product while educating viewers on key highlights and features. And when you make your internal product launches as exciting as the public ones, you’re left with an inspired sales team that is guaranteed to sell more effectively.
4. Workshops and seminars
Many companies send their managers and trainers on annual corporate retreats for leadership training, workshops, and seminars. While in-person brainstorming and collaboration absolutely have their place in business, these trips can get expensive, especially with
hotel prices and flight costs on the rise
Rather than overspending on these getaways, consider a centralized video strategy that achieves the same results for a fraction of the cost. Video seminars and workshops, when conducted on the right platform, still offer ample opportunity for high-level interactions and cross-collaborative efforts. Plus, it opens up additional training budget for all employees.
5. Policy updates
Policy refreshes can happen quickly and take effect immediately, so it’s important to keep everyone on the same page when rolling out updates.
We’ve all seen these updates come through via in-person presentations, in company-wide emails, and sometimes word of mouth. But with policy refreshes typically being heavy on the detail, these forms of communication are not optimal. People forget what they hear in a presentation, emails get skimmed or ignored, and relying on word of mouth creates inconsistencies.
A video from an executive or HR rep solves this. Videos can be rewatched if someone needs a reminder on the update. Listening to an expert voice a complex policy in layman’s terms is more digestible than reading an email (plus, the
majority of your workforce prefers to consume detailed information via video
than from reading a dense email anyhow). And the information is coming from one source, eliminating the risk for error and misunderstanding.
6. Employee recognition
a report conducted in 2017
, 45% of the surveyed employees hadn’t been recognized for their achievements in over six months. In the same study, employees who were recognized were 27% more likely to love their job, and 20% more likely to refer a friend or colleague to their organization.
Simply put, your employees want to feel appreciated for the hard work they put in. Employee recognition events are a great solution, and with workforces becoming increasingly remote and distributed, video is a perfect way to bring everyone together to celebrate exemplary employees. An interactive video platform lets people chime in with their own kudos, nominate peers for future recognition, and generally feel like they are part of a thriving company culture.
7. Training seasonal hires
Each holiday season, the retail industry embarks on a
frantic hiring spree
that brings hundreds and thousands of workers in as seasonal hires. And so, every holiday season, you’re responsible for training new staff as quickly as possible on an enormous amount of information. Read: an effective communication strategy is
Whether you’re onboarding a small group of new hires or a group that feels more like a small army, scenario-based video training and coaching is a highly effective way to showcase examples of employee best practices, and for demonstrating specific situations. These trainings can be done live with real-time Q&As, recorded in advance for self-paced learning, and organized into video libraries for repeat viewing.
The seasonal ramp-up is a busy time for any business. By leveraging video as part of your seasonal onboarding package, you can drastically help your employees succeed in their roles faster.
We recognize how easy it can seem to build a communication strategy using the basic office tools you already have, like emails, PDFs, and employee handbooks. While these resources absolutely have their place within the structure of an organization, they can also hold companies back from optimizing the way critical content gets delivered.
If you’re looking for communication and content delivery tools that deepen knowledge retention and quicken training processes, there’s really no substitute for a well-timed, well-planned video integration program.
Contact Brandlive today
to learn more about our interactive video training and enablement platform, and see how it can boost your corporate communication strategy!