When you're on camera with live video, the most important thing to keep in mind is to forget the camera in front of you. It’s a simple tip, but one that can’t be overlooked. The presence of the camera changes nothing but nerves. Improvisation is natural - we do it in conversation everyday. When that improvisation comes with an expectation to perform - like being on a stage, or in front of people, it becomes scary and unachievable. Relaxation is key in live video. The clearer your head is, the better suited you are to play off the moments in your performance or broadcast. Some helpful tips and things to consider before you do your performance or broadcast:
This can include key phrases, sales points, or key product points.
The rule of thumb that every sitcom ever used is the “three-count”.
Timing can make all the difference as far as what your audience hears, absorbs, laughs at, etc. The rule of thumb is count of three's. Its important for timing to be on point, so your audience can get the information and to keep you from talking too fast or over your performance partner. For example:
Ashley: Welcome to Brandlive, joining me is Brandlive Marketing Director Josh Cox!
1, 2, 3
Josh: Hey live audience, I'm Josh Cox!
1, 2, 3
Ashley: I already told them that...
Have fun. Act relaxed and confident, and your exuberance will shine through. Improvisation is a skill, and like any skill, with practice and preparation comes better performance.