Most marketers would love to say they produced a viral video that captivated audiences and was a game changer for their brand. But is attempting to go viral really an advisable goal for retailers and other businesses?
You don’t have to go viral to get results from your video marketing. In fact, you can likely get a higher ROI with a live streaming video strategy that drives engagement on a consistent basis. This method has been proven effective for a variety of brands.
Consistent customer engagement with live interactive video could be the new viral—the ultimate goal for every marketer who wants to present an authentic representation of their brand. Except this time the goal is attainable. Here’s a comparison.
Of course going viral would be nice. But for brands that want to build solid customer relationships and consistently drive conversions with instant eCommerce, live video is the way to go.
Check out our white paper to learn more about the power of live interactive video, and fill out this form if you’d like to schedule a free consultation.