The gap between physical products and digital audiences is shrinking for brands and retailers. That’s thanks to an innovative mashup of online media now available to them, offering more effective inroads to customer engagement, conversion and loyalty.
In a recent Analyst Connection document from IDC Retail Insights, Leslie Hand, program vice president, shared her wisdom about how the combination of Web-based live video, social interaction and instant commerce are changing the landscape for brands and retailers of all sizes. According to Hand, the new mix yields several benefits across various product go-to-market lifecycle stages, including:
NOTE: Brandlive's license to distribute this IDC paper expired in September 2015.