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How to Get Your Webcast Audience Talking
Shana Bloom | 02.21.2019
Whether it’s to connect with employees, launch new products to consumers, or train retail partners, chances are that your company uses webcasts as a primary communication tool. And while live webcasts can be incredibly effective when done properly, it’s not uncommon for companies to miss the mark. Good content is important, but in order for it to be as impactful as possible, it needs to get your audience talking.
So, what can you do you spark the conversation?
A healthy dialogue with your viewers takes shape in three ways:
. And since webcasts are a bit different than in-person presentations, consider these 7 tips to get your digital audience talking during your next live event:
1. Stay concise
We’ve all been in meetings in which someone has a comment or asks a question, but then goes on so long that it’s difficult for others to contribute to the conversation. Keeping the dialogue moving is especially important during a live webcast, because you don’t want your viewers to lose interest and take their valuable attention elsewhere. When seeking audience participation, ask your questions clearly, and don’t spend too much time responding to one person. The more direct your presentation inquiries and responses are, the more engaged your audience will be.
2. Type out your questions and responses
Often times you’ll have a lot of content to get through, so there might not be time for your on-screen presenter to ask a question and wait for the responses to roll in. When directing on-camera questions to your audience, also type them out in the chat feed or ‘sticky note’. This can free up more room for webcast content, plus it’s not uncommon for viewers to have to step away from time to time - and being able to see the questions upon returning will keep them from falling behind.
Also, have moderators ready to type prompt responses to any questions / comments that don’t get air time. Maintaining a two-way conversation in your chat feed will encourage further audience participation, and it’s a best practice to make sure no question goes unanswered.
3. Offer a visual guide
While your broadcast should always be the primary focus (because let’s face it, the average viewer
retains 95% of a message
when it’s delivered via video), don’t forget to make the non-human elements of your presentation as accessible to your audience as possible. For instance, detailed product images can help drive sales if you are pushing a new product. And supplementing your presentation with easy-to-find links to external materials, information, and product pages will make it so your audience doesn’t have to search for anything, and can focus more on participating.
4. Feature multiple presenters
When one person is on-camera for an entire webcast, it can feel less like an interactive presentation and more like a day at school. Try featuring several presenters who will resonate with your audience, both for the variety and to mitigate the risk of needing one person to hit it out of the park (for an extended period of time, no less). Likewise, make sure each presenter transition is smooth, and create opportunities for them to interact with the audience at the end of their segments. The more you can turn your presentation into a conversation, the better.
5. Work from a loose script
Whether your presenters know the content inside and out or are a bit more reliant on their notes, make sure they have a loose script to go off of. This should provide a bare bones structure to keep them from veering off course, but not so much detail that they’re reading from it the whole time. And allowing for spontaneity will lead to a more conversational webcast, which will inspire further audience participation.
6. Keep the energy high
We all know what it’s like to listen to a presentation that makes you want to fall asleep. You might not be able to physically see your audience, but keeping your energy up throughout the webcast will play its part in combating boredom and spacing out. Be sure not to fake it though, or else your viewers might interpret your presentation as forced and inauthentic. Remaining upbeat is a lot more natural when you know what you’re talking about and are well-prepared, so do the legwork ahead of time to achieve your positive vibes.
7. Learn from the past
If this isn’t your first time doing a live broadcast, consider any feedback that you got during previous events. For instance, if you noticed a number of audience members asking about a certain topic during your last webcast, carve out some time in your next one to focus on that area of interest. As the viewer base, your audience is not only your target, but your source of constructive feedback - so use these previous interactions to inform the type of conversations you want to create. And the more you tap into those goldmines of information, the more you can keep perfecting your webcasts over time.
Webcasts continue to be one of the most widely-used communication tools for businesses. If your company can make even the smallest efforts to engage your digital audience, not only are you standing out against the noise, but you’re creating an interactive experience that should lead to better results for you and your organization. Don’t believe us? Give it a try!
To learn more about Brandlive’s interactive video platform for businesses - which is used by household names like GoPro, Ace Hardware, and adidas -